Spilling Creativity. Frankfurt Book Fair 2022

TwoPoints.Net

The German city of Frankfurt am Main hosts the world’s largest book fair every October. For five days the international publishing and literary sector takes the opportunity to present novelties and at the same time negotiate contracts, licenses or publishing rights.

This year, 2022, Spain will be the Guest of Honour at the Frankfurt Book Fair under the slogan “Overflowing Creativity”. An opportunity to present Spanish literature to the world and increase awareness of it abroad.

TwoPoints.Net studio, formed by Lupi Asensio and Martin Lorenz, were in charge of turning this declaration of principles into a visual identity. The result is a dynamic and flexible image that adapts to time and different media. The design, represented by an open “S” where creativity overflows on all sides thanks to the mixture of three different plastic gestures.

We have had the opportunity to participate in the graphic production of different materials for the fair, such as: saddle-bound notebooks, bookmarks, pocket folders and flyers. For this we have combined different printing techniques (LED UV, traditional offset and sublimation) depending on the needs of each element.

Specifications

Design
Lupi Asensio and Martin Lorenz (TwoPoints.Net)

Print
UV LED
Traditional offset
Sublimation
In a special way, we have changed the magenta of the CMYK for a phosphorescent ink.

Elements
Folder with pocket and spine
Two models of notebooks
Ten models of bookmarks
Other merchandising elements such as: pencils, fans, tote bags, mugs, T-shirts and magnetic openers

Papers
Majestic Metallic Milk of 290 g. (Unión Papelera)
Coral Book Natural 1.2 of 90 g. (Torraspapel)

Binding
Saddle-bound notebooks

Finishings
Die-cut and gummed folders